October 27, 2011; Pittsburgh,PA, USA: Pittsburgh Penguins president David Morehouse at the press conference announcing the 2012 NHL draft will take on June 22 and 23, 2012 at the CONSOL Energy Center. Mandatory Credit: Charles LeClaire-USPRESSWIRE

VIDEO: Penguins trying to strike delicate balance between winning and marketing

The Just A Minute series returns with a quick look at the unique position the Penguins’ success has put them in. Along with winning, the team’s entertaining style of hockey has helped make countless new hockey fans and elevate the franchise to the top level of money-makers in the NHL.

Can consistent Stanley Cup contention and a fan-friendly brand of hockey go hand-in-hand? How can they skate that thin line? Leave your answers in the comments!

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